driving force behind your company’s digital presence. Your website can and should be an active lead generation tool for your business. If you already have a website it should be a current source of leads delivered to your inbox on a regular basis.
While design and programming are important, it's your content that draws a visitor into your site and gets them to return. Putting together a content strategy
based on your customer behavior, measuring and tracking visitor
click streams, and writing content based on researched keywords will get
you the search results you need as well as meet the needs of your customers.
The process of building a website also gives you the opportunity to determine the rest of your branding as well –
such as your color palette and logo, your message, and how your brand identity fits in with the competitive landscape.
So how does a great website come together?
A great website is the perfect balance of form and function. It is mobile responsive; which means it displays accurately on all devices and web browsers; has an impactful design; is functional and user-friendly, and is search engine optimized (SEO) so it can easily be found by current and potential customers. Once in place, the SEO works behind the scenes building your presence and increasing the authority of your brand and becomes the
One of the most common questions clients and new businesses ask is how to best allocate their marketing budget.
The answer: Invest In Your Website First.
The good news is, you can take the first step towards reaching your customers and dominating your online niche over competitors
by having a website professionally designed. Since there are lots of factors to consider, why not leave it to the experts?
Call us today to get a new website expertly developed or have your current one evaluated and updated.
Website design and development
Graphics and photography
Small business website design
Website design services
Google Analytics and website traffic
Websites are the brick and mortar of a business. They typically provide the
first impression of your company and act as an important means in which
a potential customer will decide to do business with you. Since your website
acts as a qualifier for future business, it should be the best extension of
yourself as well as your employees.
Bill Gates said that there are only two kinds of businesses: those with an internet presence, and those with no business at all. Perhaps that is overstating the case a bit, but an effective website is an integral part of business today and making it visible is vital.